IMSTA - Festa

The Event
Clyde Stubblefield
Hank Shocklee
Ableton
Arturia
BIAS
Celemony
Hitlab
IK Multimedia
Image Line
Native Instruments
Pianoteq
Propellerhead
Rob Papen
SSL
Steinberg
Waves

IMSTA FESTA is proud to bring together a collection of the top audio technology companies from around the globe. Touch, listen, see and learn from highly trained clinicians and product specialists. If it's hot on the market, it'll be there. Don't miss IMSTA FESTA NY 2010, register now!

EXHIBITOR'S LIST

Clyde Stubblefield is the very foundation of Hip Hop with his timeless feel and magical touch he performed what has become the most samples music in history "The Funky Drummer." Clyde joined James Brown's band in the mid 60's and played on such classics as Cold Sweat and I Got The Feeling. His unique style and swing lead Brown to reserve the 'funky' material to the young gun from Chattanooga, TN.

As the 70's settled in James Brown helped defined the future of dance music, the future of groove and the future direction of black music with one single, solitary song of brilliance. If you are looking for a definition of funk Get Up, I feel Like being a Sex Machine is the quintessential anthem. With a groove so infectious you had to Dance. It set the standard for danceability, rhythmic groove, lyrical content and artistic delivery for generations to come.

But the song that rose to fame as Rap music emerged in the 80's was a little ad-lib number called out and conducted on the fly by James Brown - that song is the legendary "Funky Drummer." This song was the quintessential Brown number from the middle of the deconstructionist funk playbook. It was live, danceable and well, shall we say, very funky. The break in the middle of the song where James gives the drummer some [Clyde Stubblefield] is so great a superlative that it literally launched the Rap genre when the samplist of the 1980's got hold of it. The loop appeared on literally hundreds of recordings for such luminaries as Public Enemy, LL Cool J, DJ Jazzy Jeff and the Fresh Prince, NWA, Eric B & Rahim, Beastie Boys, Ice-T, TLC, Run-DMC, Mobb Deep, George Michael, Prince, Melissa Ethridge and many others.

Clyde will will make his first New York appearance in years at The IMSTA FESTA at SAE Institute. Clyde will be signing autographs and be featured on a panel moderated by Hip-Hop legend Marley Marl. Don't miss this once in a lifetime event to meet a true legend of music.

Songs that use the 'The Funky Drummer' sample.
1.	2 Live Crew - Coolin'	92.	Mantronix ft Wondress - Got to Have Your Love
2.	808 State - Pacific 202	93.	Marky Mark - Good Vibrations
3.	Above the Law - Murder Rap	94.	Masters at Work - Jus' a Lil' Dope
4.	Above the Law - Untouchables	95.	MC Lyte - Brooklyn
5.	Above the Law - What Cha Can Prove	96.	MC Shan - So Fresh
6.	A Tribe Called Quest - Seperate / Together	97.	MC Smooth - Blow the Whistle
7.	Awesome Dre - Frankly Speaking	98.	George Michael - Waiting for That Day
8.	Big Daddy Kane - Mortal Combat	99.	Kool G Rap - It's a Demo
9.	Beastie Boys - Shadrach	100.	Michie Mee - Jamaican Funk Canadian Style
10.	Biz Markie - Spring Again	101.	MC Shan - So Def
11.	Black Rock & Ron - Stop the World	102.	Michel'le - No More Lies
12.	Breeze - Great Big Freak	103.	Ministere Amer - Traitres
13.	BWP - A Different Category	104.	Mistress & DJ Madame E - Hypergroove
14.	Choice MC - Bad A-s B----h	105.	Mistress & DJ Madame E - Show 'em How We Play
15.	Chubb Rock - Bump the Floor	106.	Mellow Man Ace - River Cubano
16.	Chubb Rock - Talkin' Loud, Ain't Sayin' Jack	107.	Mellow Man Ace - Hypest from Cypress
17.	Cash Money & Marvelous - Drawers	108.	MMG - Only the Strong Survive
18.	Compton's Most Wanted - Wanted	109.	Mobb Deep - Flavor for the Non-Believes
19.	Compton's Most Wanted - The Final Chapter	110.	Nas - Get Down
20.	Coldcut - Say Kids, What Time is It?	111.	Naughty by Nature - Ready for Dem
21.	Convicts - I Like Boning	112.	Naughty by Nature - Hot Potato
22.	CPO - Flow to the Rhythm	113.	New Order - Ruined in a Day
23.	Criminal Nation - I'm Rollin'	114.	Nikki D - Freak Accident
24.	Criminal Nation - Insane	115.	Nikki D - Gotta up the Ante for the Panties
25.	Criminal Nation - It's a Black Thing	116.	Nine Inch Nails - Piggy (Nothing Can Stop Me Now)
26.	Criminal Nation - The Right Crowd	117.	No Face - Half
27.	De la Soul - Oodles of O's	118.	NWA - F--k tha Police
28.	Deep Forest - Deep Forest	119.	NWA - Quiet on tha Set
29.	Depeche Mode - My Joy	120.	Sinead O'Connor - I Am Stretched on Your Grave
30.	Derek B - Get Down	121.	P-Funk All Stars - Dope Dogs
31.	Derek B - Human Time Bomb	122.	Paperboy - The Nine Yards
32.	DJ Jazzy Jeff & Fresh Prince - Pump up the Bass	123.	Paris - The Devil Made Me Do It
33.	DJ Jazzy Jeff & Fresh Prince - Hip Hop Dancer's Th	124.	Paris - I Call Him Mad
34.	DJ Jazzy Jeff & Fresh Prince - Magnificent Jazzy J	125.	Paris - On the Prowl
35.	DJ Jazzy Jeff & Fresh Prince - 2 Damn Hype	126.	Pharcyde - Officer
36.	DJ Jazzy Jeff & Fresh Prince - Jazzy's Groove	127.	Pete Rock & CL Smooth - Go with the Flow
37.	DJ Mark 45 Kg ft Lakim Shabazz - When Wise Man Spe	128.	Prince - Gangster Glam
38.	DJ Master T - Wind Me Up	129.	Prince - Gett Off
39.	DOC - Let the Bass Go	130.	Prince - My Name is Prince
40.	Domination - Back at it Again	131.	Public Enemy - Bring the Noise
41.	Digable Planets - Where I'm From	132.	Public Enemy - Bring the Noise
42.	Dr. Dre - Let Me Ride	133.	Public Enemy - Terminator X to the Edge of Panic
43.	Eazy-E - We Want Eazy	134.	Public Enemy - She Watch Channel Zero
44.	Eric B & Rakim - Relax with Pep	135.	Public Enemy - Rebel Without a Pause
45.	Eric B & Rakim - Lyrics of Fury	136.	Public Enemy - Fight the Power
46.	Enigma - Carly's Song	137.	Public Enemy - Hazy Shade of Criminal
47.	Father MC - Ain't it Funky	138.	Public Enemy - The Enemy Assault Vehicle Mixx
48.	Freddie Foxx - F. F. is Here Fresh 4 - Wishing on	139.	Pharcyde – Officer
49.	Fine Young Cannibals - I'm Not the Man I Used to B	140.	Prince Johnny C - Kevey Kev is a Dancer with Soul
50.	Fresh 4 - Wishing on a Star	141.	Prince Johnny C - Comin' to Get Ya
51.	GangStarr - 2 Deep	142.	Queen - We Are the Champions
52.	Geto Boys - Read These Nikes	143.	Redman - Rated R
53.	Geto Boys - Mind of a Lunatic	144.	Roxanne Shante - Have a Nice Day
54.	Goats - TV Cops	145.	Run-DMC - Back from Hell
55.	Gus Gus - Purple	146.	Run-DMC - Word is Born
56.	Guy - I Like	147.	Run-DMC - Run's House
57.	Hard Knocks - A Blow to the Head	148.	Run-DMC - Beats to the Rhyme
58.	Heavy D - We Got Our Own Thang	149.	Salt-N-Pepa - Let the Rhythm Run
59.	Heavy D - Peaceful Journey	150.	Scarface - Born Killer
60.	Hi-C - Take a Ride	151.	South Central Cartel - Neighborhood Jacka
61.	HWA - Trick is a Trick	152.	Sir Mix-A-Lot - No Holds Barred
62.	Ice Cube - Jackin' for Beats	153.	Slayer & Atari Teenage Riot - No Remorse (I Wanna
63.	Ice Cube - Endangered Species	154.	Slick Rick - The Moment I Feared
64.	Ice T - Original Gangster	155.	Smooth Ice - I'm Coming
65.	Ice T - I Ain't New Ta This	156.	Smooth Ice - Without a Pause
66.	Ice T - Radio Suckers	157.	Sons of Bazerk - One Time for the Rebel
67.	Jaz - The Originators	158.	Stetsasonic - Sally
68.	Kid 'N Play - Foreplay	159.	Stetsasonic - Speaking of a Girl Named Suzy
69.	Kid 'N Play - Slippin'	160.	Stetsasonic - The Hip Hop Band
70.	Kid Sensation - Emergency	161.	Stetsasonic - DBC Let the Music Play
71.	King Sun - King Sun with the Sword	162.	Stop the Violence Movement - Self-Destruction
72.	Kool Moe Dee - Bad, Bad, Bad	163.	Style - Victim to the Vinyl
73.	Kool Moe Dee - Knowledge is King	164.	Sublime - Scarlet Begonias
74.	Kool Moe Dee - I'm Blowing Up	165.	Super Lover Cee & Casanova Rud - Do the James
75.	Kool G Rap - It's a Demo	166.	Super Lover Cee & Casanova Rud - Let the Drummer G
76.	Kool G Rap - The Butcher Shop	167.	Sweet T - My Beat
77.	Korn & the Dust Brothers - Kick the P.A.	168.	Tim Dog - Goin Wild in the Penile
78.	Kris Kross - Jump	169.	Tim Dog - Low Down N---a
79.	Kris Kross - Lil' Boys in Da Hood	170.	TLC - Shock Dat Monkey
80.	Kwame - The Rhythm	171.	True Mathematics - For the Lover in You
81.	Lakim Shabazz - Black is Back	172.	Tung Twista - No Peace Sign
82.	LL Cool J - Boomin' System	173.	Tupac ft Richie Rich - Lie to Kick It
83.	LL Cool J - Mama Said Knock You Out	174.	Ultramagnetic MC - Moe Love on the One & Two
84.	LL Cool J - Nitro	175.	Ultramagnetic MC - Give the Drummer Some
85.	LL Cool J - Who's Afraid of the Big Bad Wolf?	176.	Vanilla Ice - Stop That Train
86.	LL Cool J - Fast Peg	177.	Wagon Christ - Filthy Drummer
87.	Leaders of the New School - Teachers, Don't Teach…	178.	WC & the Maad Circle - Ghetto Serenade
88.	Leaders of the New School - Sobb Story	179.	Allison Williams - Sleep Talk
89.	Low Profile - Make Room for. . .	180.	Yomo & Maulkie - Mockingbird
90.	Maestro Fresh Wes - Let Your Backbone Slide	181.	YZ - Return of the Holy One
91.	Mantronix - Fresh is the Word	182.	Z-Trip - Rockstar

Wikipedia \| SampleSpotters \| Profile \| YouTube \| MySpace \| Jabo&Clyde

Shocklee Entertainment on board as an official partner of IMSTA Festa NYC 2010

We're proud to announce IMSTA has brought Shocklee Entertainment on board as an official partner of IMSTA Festa NYC 2010.

Widely attended across the U.S. in cities such as New York, Los Angeles and Atlanta the Shocklee Innertainment Panel Series is highly regarded as being on the cutting edge of audio production, music and the entertainment industry. The Shocklee Innertainment Panel Series is no stranger to SAE in New York City, having produced their series there at the Remix Hotel events since 2005.

Always presenting fresh perspectives and bringing together the top industry leaders we can't wait to see what surprises Shocklee has in store for IMSTA Festa as these panels will be sure to be standing room only!

Previous Shocklee Innertainment Panel Series panelists have included:
Tony Maserati [John Legend, Mary J. Blige, Mariah Carey], Bob Power [The Roots, Erykah Badu, D'Angelo], Carmen Rizzo [Seal, Paul Oakenfold, Tiesto], Herb Powers [Chris Brown, Mariah Carey, Toni Braxton], Howie Weinberg [Masterdisk Studios; The Clash, Nirvana, The Beastie Boys], Bassy Bob Brockman [John Mayer, Christina Aguilera, Faith Hill], Just Blaze [ Kanye West, T.I., Rick Ross, Busta Rhymes], Ken Lewis [Fallout Boy, Kanye West, Janet Jackson], Pete Rock [Nas, Run-DMC, Busta Rhymes], Marley Marl [LL Cool J, TLC, Fat Joe], King Britt [Saturn Never Sleeps; Macy Gray, Tori Amos], Gabriel Roth [Daptone], Kode 9 [Hyperdub Records], Buckshot [Duck Down Records, Boot Camp Click], Jeff Price [Tunecore] and Don Cannon [Young Jeezy, Fabolous, Bow Wow].

SHOCKLEE INNERTAINMENT PANEL SERIES
@ IMSTA FESTA 2010
SATURDAY SEPTEMBER 25th 2010

12:00p-1:00p
How To: Make It In The New Music & Media Business 2.0
Being an entrepreneur is a must in the new music paradigm but how do you set up your music company to succeed? This business panel will examine the must do's for any start up serious about succeeding and will also explore topics such as licensing, publishing and touring.

Featuring:
Jo-Ann Nina
General Manager; Shocklee Entertainment, Editor; Shocklee.com

Corey Smyth
President, Blacksmith Management; Talib Kweli, Mos Def, De La Soul, Jean Grae, Anjulie, Res, Lil Jon

Peter Bittenbender
President, Decon Records; 88-Keys, Lyrics Born, Freddie Gibbs, Black Milk, Nneka, Aceyalone

Atossa Kia
Attorney, Kia Law Firm

Corey "CL" Llewellyn
CEO; Digiwaxx Media

1:30p-2:30p
Geek Out: The Technology Panel
In an era where tech rules the planet there may be a lot to keep up with out there but we'll help you make sense of all the current trends. From understanding the latest in software to getting the most out of social media to mobile apps to circuit bending, it's a very fun time for audio creatives to explore new territory and create some next level music & entertainment.

Featuring:
Peter Kirn
Creator & Editor, Create Digital Music [createdigitalmusic.com]

Micah Frank aka Kamoni
Sound Designer & Founder of Puremagnetik

Julie Covello aka DJ Shakey
DJ, Creator & Promoter of the Warper Party, Music Collector

Oliver Chesler
Creator, Wire to the Ear [wiretotheear.com]

3:00p-4:00p
In Conversation with: Clyde "The Funky Drummer" Stubblefield
A legend of the music business, Mr. Stubblefield is best known for this work with James Brown's band of the 60's and 70's and his drum groove on James Brown's "Funky Drummer" is believed to be the world's most sampled record. For this, Clyde's first New York appearance in ages we will sit and talk with him up close & personal…get ready to take notes!

4:30p-5:30p
Banging Beats: Q&A Session With Your Favorite Producers
Producers rule the world right now. Often the early adopters of audio technology, this panel of pros will give you a heads up on their current must have tools, their workflow, the state of the music business and where they find their inspiration to keep writing the music we all love.

Featuring:
Aaron Albano aka Ming
Hood Famous Music; 33Hz, Toby Lightman, Bazaar Royale

Ali Shaheed
Garden Seeker Productions; A Tribe Called Quest, Lucy Pearl, D'Angelo, Angie

Stone Omen
Elaborate Musik Orchestra; Drake, Lil Wayne, Ludacris, Fabolous

Chris Griffin
Madonna, Kanye West, John Legend, Missy Elliot, Janet Jackson

DJ Evil Dee
Da Beatminerz; Black Moon, Boot Camp Clik, Dilated Peoples, Jean Grae, KRS-One, Smif-N-Wessun

6:00p-7:00p
Mixing Magic: Q&A Session With Your Favorite Engineers
So you can have all audio technology in the world and experiment to your heart's
content but eventually you'll need to mix! How do you make your music sound pro?
What are the best techniques, tools, software & hardware to help you achieve your
goals? Get some advice from our panel of top professionals.

Featuring:
Hank Shocklee
Shocklee Entertainment; Bomb Squad, Public Enemy, Ice Cube, Mary J. Blige, LL Cool J, Anthony Hamilton, American Gangster

"Bassy" Bob Brockmann
Christina Aguilera, Notorious B.I.G., P Diddy, Babyface, Brian McKnight, Herbie
Hancock, The Fugees, Santana

Ari Raskin
Wyclef Jean, Black Eyed Peas, The Roots, Linkin Park, Keane, Robin Thicke, Jennifer Hudson, Kid Cudi

Ryan West
Kanye West, T.I., Rihanna, Jay Z, Just Blaze, Dr. Dre, Diddy, The Game, Jim Jones

About Ableton
Ableton is about one hundred software developers, business people and product specialists. Ableton makes software for creating, producing, and performing music. Its flagship product, Live, has introduced a new approach to making music with computers on stage and in the studio that some call revolutionary. Live has received outstanding feedback from the international press and artists. There are now several hundred thousand Live users worldwide, and the number is growing fast.
http://www.ableton.com/

Arturia
Founded in Grenoble (France) in 1999, ARTURIA specializes in the development of music software and hardware for both the professional and amateur musician. Focusing on innovation, the company strives to integrate the latest advances in computer music research and technology into their products. This involves working closely with partner research institutions, such as IRCAM France, in the development of leading edge musical instruments and software, the results of which have gone on to been used in the making of numerous hit records and Hollywood sound tracks.
http://www.arturia.com/evolution/

BIAS
Berkley Integrated Audio Software, Inc. ("BIAS"), a privately held corporation based in Petaluma, California, is an established leader in cutting-edge audio software technology. BIAS's award-winning product line, which it holds under worldwide exclusive license from Marin Audio Technology, LLC, and which currently includes iProRecorder, Peak Pro XT, Peak Pro, Peak LE, Deck, Deck LE, Master Perfection Suite, SoundSoap, and SoundSoap Pro, can be heard on numerous hit recordings, Hollywood and independent feature films, television productions, websites, video games, and other productions. 5555
http://www.bias-inc.com/

Celemony
In 1997, Peter Neubäcker began developing the idea behind Melodyne and in October 2000, together with his wife, Prof. Dr. Hildegard Sourgens, and the software developer and Technical Director, Carsten Gehle, founded Celemony Software GmbH, which is based in Munich. Melodyne was presented for the first time in 2001, at the Winter NAMM Show, and has won numerous international prizes both for its innovative approach and for its fantastic sound quality. Today, the staff of Celemony totals more than twenty people. There are several tenthousand registered Melodyne users and the program is sold all over the world by local distributors as well as via the Internet.
http://www.celemony.com/

Hitlab
Hitlab is an online lab where musicians can come and test out their songs to find out if they have a potential hit on their hands. Hitlab uses revolutionary DHS technology (Dynamic Hit Scoring) which compares your song’s hit potential to the Top 100 Billboard ® hits of the past 6 years. Hitlab is also holding a contest where you could see your dreams of getting a record deal fulfilled! With key players of the music industry on the jury listening in on your creations, your song could be the next one to top the charts!
www.hitlab.com

IK
IK Multimedia Production is an international music software company directly operating in 3 countries (Italy, US and UK), privately founded in 1996 for the purpose of developing a new generation of music software designed to take advantage of the fast growing personal computer performance and revolutionize the way people compose and play music.
http://www.ikmultimedia.com/teaser_20100722.php

Image Line
Image Line is a privately held software company that started in 1994. Growing rapidly over the last decade, our talented team of software developers has created some of the industry's leading products.
www.image-line.com

Native Instruments
Native Instruments is a leading manufacturer of software and hardware for computer-based music production and performance. The company's mission is to develop innovative, fully integrated solutions for all professions, styles and genres. The resulting products regularly push technological boundaries and open up new creative horizons for professionals and amateurs alike.

Today, Native Instruments offers an extensive hardware and software arsenal that covers the whole field of digital music creation, including the ground-breaking modular sound design software REAKTOR; fascinating synthesizers such as ABSYNTH and MASSIVE; versatile sampers like KONTAKT and BATTERY; the powerful digital guitar studio GUITAR RIG; and sophisticated music production tools like the next-generation workstation KORE and the advanced groove production system MASCHINE.
www.nativeinstruments.com

Pianoteq
MODARTT is a company that develops and provides software (Pianoteq), hardware and consulting services for artistic and technological applications. The Pianoteq model (patent pending) has been developed in the prestigious Institute of Mathematics of Toulouse, at INSA, Toulouse, France. It is an innovating tool for music creation and can be useful not only to musicians but also to piano manufacturers and piano tuners for simulation and training purposes. The idea of piano modelling is not new, but no relevant solution has been found up to now. Pianoteq is the very first piano where the piano sound is computed without the use of piano samples. It is thus the first truly modelled piano.
www.pianoteq.com/

Propellerhead
Propellerhead Software is one of the world's leading makers of software musical instruments. It pioneered the concept of computer based software synthesis, invented the concept of "recycling” sampled sound material and continues to raise the bar for quality, usability and new technology in software based music making. The company's two key software products are Reason and ReCycle. Both of these titles have won prestigious international awards, including two instances of the coveted MIPA award.
In addition to the boxed products, Propellerhead software has developed several key technologies adopted by all the major players in the music software industry: ReWire, REX2 and Remote.
www.propellerheads.se/

Propellerhead Software hosts a Room as IMSTA FESTA
James Bernard talks about why he is excited about IMSTA FESTA
We spoke with Propellerhead product specialist and IMSTA FESTA demonstrator James Bernard:
Q. Are you excited about spending an autumn day in New York?
Definitely! Autumn in NYC is probably the best time to go! The weather is just right, not too hot or cold.
Q. What are you going to show at IMSTA FESTA?
Since Reason 5 and Record 1.5 are officially released and available on August 25th, I'll be showing off all the new features in both programs and giving some advanced tips and tricks on using our software. I will also answering any questions that visitors have.
Q. What are the top 5 features of Reason 5 and Record 1.5?
In no particular order:

Live Sampling
Blocks
Kong Drum Designer
Neptune
Dr. Octorex

However, there are lots of other big new features we have not shown and I will be showing a lot of those as well!
Q. Will you have any VIPs coming down to your room at IMSTA FESTA?
We are planning on it, however at this time I have not confirmed any artists just yet!
Q. Would you have any prizes, contests for attendees?
There will be T-shirts and perhaps even some Refills - you gotta visit our room to find out exactly.

Q. What does IMSTA mean to you James?
In my personal opinion, using cracked software is the same as walking into a music store and stealing a piece of hardware. If more people would understand that it takes just as much time, effort, energy, money for a company to create a professional musical software program as it does hardware (sometimes ever more!), they might think differently about using cracked versions. If the people who make that software do not get any sort of compensation for the work they do to make the software you love to use... it could disappear.
Thank you James and Propellerhead Software for joining us at IMSTA FESTA.

Rob Papen
Rob Papen’s virtual synthesizers define the cutting edge of contemporary music production: powerful instruments and plug-ins that bring together innovative design, uncompromising sound quality, and musical, production-grade presets to make your tracks shine.

Try out one of our demos today and discover why owners call their Rob Papen
synthesizers and plug-ins “Inspiration Soundware.”
http://www.robpapen.com/

SSL
From groundbreaking audio consoles to innovative video production systems, Solid State Logic has evolved to become the world’s leading manufacturer of analogue and digital audio consoles and provider of creative tools for film, audio, video and broadcast professionals.

With more than 3000 SSL-equipped studios and facilities operational today, the excellence of SSL consoles is universally recognised for unrivalled sonic quality, superb ergonomics, outstanding automation and an international support infrastructure second to none.
http://www.solid-state-logic.com/index.asp

Steinberg
One of the exhibiting companies at the IMSTA FESTA EXPO is Steinberg Media, which will be represented by its North American arm. Steinberg North America will be presenting their latest and greatest music production tools.
Cubase 5 is the latest generation of Steinberg's groundbreaking Advanced Music Production System with innovative pitch correction, audio/MIDI plug-ins and beat creation tools.
Steinberg's NEW HALion Sonic is the perfect workstation virtual instrument with over 1,000 sounds, 16 part multi-timbral operation and it includes numerous arpeggios.
Steinberg will also showcase the perfect integration of hardware and software with their latest CI Series and MR816 Series audio interfaces and CC121 controller.
Don't miss the opportunity to see these exciting products in action.
www.steinberg.net

The Steinberg Media Room at IMSTA FESTA
We talked to Brian McGovern and Alan Macpherson
One of the exhibiting companies at IMSTA FESTA is Steinberg Media. We had the pleasure to have a quick interview with Steinberg North America's Marketing manager, Brian McGovern and its Director of Marketing, Alan Macpherson.

Q. Are you as excited about IMSTA FESTA as we are?
Alan: Yes, we feel that IMSTA FESTA is the right vehicle to not only ensure that the message of buying the software you use remains in the spotlight, but that members are able to show their product to pros, semi-pros and other interested consumers out there in the Big Apple.

Q. What will you be showing there?
Brian: We will be demonstrating Cubase 5, the new HALion Sonic workstation virtual instrument, the CI Series and the MR816 Series audio interfaces, and the CC121 controller.

Q. Could you please tell us a bit about the main features of Cubase 5 and the New Halion?
Brian: Cubase 5 is the latest generation of Steinberg's groundbreaking Advanced Music Production System with innovative pitch correction, audio/MIDI plug-ins and beat creation tools. Steinberg's NEW HALion Sonic is the perfect workstation virtual instrument with over 1,000 sounds, 16 part multi-timbral operation and it includes numerous arpeggios.

Q. Will you have any contests, prizes, or giveaways?
Brian: Steinberg will be contributing products to the prize pools which will be given away to the first, second, and third place winners of the Song Competition at IMSTA FESTA.

Q. What does IMSTA mean to Steinberg and why did you join IMSTA?
Alan: I believe that IMSTA's core educational direction – one that favors consumer education over punitive measures - makes it a noble cause and highly worthy of Steinberg's support.

Thank you gentlemen for taking the time from your busy schedules to participate in this interview.

Waves
Waves began in October 1992 with the introduction of the first audio plugin, the Q10 Paragraphic equalizer. The Q10 broke new ground in three major areas. First, it was the debut of the audio signal processor plugin, a tool commonly used today. Second, its graphic user interface gave users unprecedented control and eliminated the requirement for a DSP engineering background since it automated the filter coefficient calculations. Finally, the revolutionary Q10 offered sound quality equal to or better than many of its hardware counterparts.
http://www.waves.com/

Shocklee Entertainment on board as an official partner of IMSTA Festa NYC 2010

We're proud to announce IMSTA has brought Shocklee Entertainment on board as an official partner of IMSTA FESTA NYC 2010.

Widely attended across the U.S. in cities such as New York, Los Angeles and Atlanta the Shocklee Innertainment Panel Series is highly regarded as being on the cutting edge of audio production, music and the entertainment industry. The Shocklee Innertainment Panel Series is no stranger to SAE in New York City, having produced their series there at the Remix Hotel events since 2005.