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IMSTA FESTA | June 14, 2014 | 11:00AM - 7:00PM

Hosted by SAE Institute Los Angeles 


On Saturday, June 14th, the International Music Software Trade Association and SAE Institute Los Angeles will partner to host IMSTA FESTA, a celebration of music technology. IMSTA FESTA brings a collection of top music technology companies together in an environment where they can interact with music makers face-to-face.

IMSTA FESTA is known for bringing heavyweight music industry professionals under one roof for this limited engagement. Our panels bring together an array of industry experts to discuss the state of the music business, technology and much more.

IMSTA FESTA is a FREE event open to anyone interested in the art of music making; professional and semi-professional musicians, songwriters, music producers, and audio engineers, as well as music students and educators.

All visitors must register online via the VISITOR REGISTRATION tab.

Event Highlights:

  • Network with LA’s “heavy hitters” in the music community.
  • Get hands-on with the latest music production products on the market.
  • Learn tips & tricks from knowledgeable product specialists.
  • Acquire unique insight into the music industry by attending educational panels featuring Music Industry experts
  • Win prizes from top audio technology companies.
  • Receive a free gift for visiting our exhibiting companies.

Raffle Prizes:

  • Alesis Elevate 6 studio monitors
  • Akai Professional MPC Studio
  • M-Audio Axiom AIR 25
  • Sonivox Player Producer Pack
  • Wave DNA's Liquid Rhythm
  • Reason 7
  • Sonnox Elite Bundle (native)
  • McDSP Classic Pack Native v5 bundle. 
  • D16 Total Bundle
  • D16 Classic Boxes
  • D16 SilverLine Collection
  • SSL Trigger Platinum box
  • SSL Duende Native Essentials
  • SSL Virtual Bus Compressors box
  • Celemony's Melodyne Essential
  • Sugar Bytes: Effectrix, Turnado, Cyclop & WOW 2
  • UVI Ultra Mini's
  • Native Instruments' Komplete 9

IMSTA FESTA 2014 LA Registration

First: Last:

Male Female
16-25   26-35   36-45   46-55   56+

Professional Semi-Pro Hobbyist Student Instructor
Music Producer
Recording Engineer
Mixing Engineer
Mastering Engineer
Live Sound Engineer
Home Studio Operator
Commercial Studio Operator
Artist Manager
Musical Instruments Reseller


IMSTA FESTA | June 14, 2014 | 11:00AM - 7:00PM

Hosted by SAE Institute Los Angeles |
Register Now


Exhibitors & Sponsors:



Exhibitor's Map (click to enlarge)

Air Music Technology
Based in Germany, AIR Software Group started as Wizoo Sound Design, one of the earliest pioneers in virtual instrument technology. The AIR team is responsible for the core of much of the effects offerings in Avid's Pro Tools software, and also developed a suite of award-winning virtual instruments specifically for Pro Tools. AIR Software Group is a member of the premier family of brands known as inMusic. For more information, visit inmusicbrands.com.
AKAI Professional
Since 1984, Akai Professional's production tools have been staples of modern music both in the studio and on stage. Akai Professional is one of the world's most influential manufacturers of musical electronics, creating iconic production instruments, like the legendary MPC, which have altered the landscape of music making. Akai Professional is a member of the premier family of brands known as inMusic. For more information, visit akaipro.com or inmusicbrands.com
Founded in Grenoble (France) in 1999, ARTURIA specializes in the development of music software and hardware for both the professional and amateur musician. Focusing on innovation, the company strives to integrate the latest advances in computer music research and technology into their products. This involves working closely with partner research institutions, such as IRCAM France, in the development of leading edge musical instruments and software, the results of which have gone on to been used in the making of numerous hit records and Hollywood sound tracks.
Audiffex is a software company specialized in multimedia development, developing audio effects, host applications, audio players and recorders and special solutions.
Cakewalk is the leading developer of powerful and thoughtfully designed products for the modern musician. These products include award-winning digital audio workstations and innovative virtual instruments.

Cakewalk product lines include Sonar X1, Dimension (Pro & LE), Rapture, and Music Creator 6. Millions of musicians worldwide—including Grammy® and Emmy®-winning producers, composers, sound designers, and engineers—use Cakewalk products daily to produce audio for the professional music, film, broadcast, and video game industries.


Celemony Software GmbH is a German music software company that specializes in digital audio pitch correction software. It produces Melodyne, a unique audio editor with advanced pitch and time editing tools that has become the industry standard.

Melodyne has been adopted by a large number of music, game, and film professionals worldwide to create, edit and manipulate vocals and instruments in audio files signals, or generate MIDI data from audio files. Melodyne DNA, or Direct Note Access, allows for independent manipulation of individual notes within chords and polyphonic recordings.

D16 Group

D16 Group Audio Software officially launched in 2006 with the aim of producing virtual instruments and effects for producers and musicians who required top quality and inspiration in their music. Today, D16 Group Audio Software have become a premium audio plug-ins vendor. Continuously high level of quality and will of improvement allow us to deliver virtual instruments that sets the new standard of sound perfection and effects that brings creativity for the next level. Solid trust from audio community and respect for products fruitful in many rewards make the D16 Group Audio Software company of choice for many musicians around the globe.


inMusic is the parent company for a family of premier brands that includes: 

AIR Music Technology

Akai ProfessionalAlesis

Alto Professional

ION Audio





Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, and consumer electronics industries, each of inMusic's brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.


M-Audio is a leading provider of digital audio and MIDI solutions for electronic musicians and audio professionals. Since 1988, M-Audio has continually provided musicians with innovative and creative products: from acclaimed MIDI and audio interfaces to wildly popular keyboard controllers, M-Audio's products have become studio and stage mainstays, giving musicians broad access to the latest in music creation and performance technology. MAudio Is a member of the premier family of brands known as inMusic. For more information, visit m-audio.com or inmusicbrands.com

McDSP is an innovative Silicon Valley audio software company founded in 1998 by Colin McDowell. Beginning with the release of pioneering equalizer plug-in FilterBank for the Pro Tools digital audio workstation, McDSP has continued producing industry acclaimed and award-winning software titles for the pro audio market.

Such products include the 6030 Ultimate Compressor, Analog Channel, DE555 De-esser, and Synthesizer One. McDSP also licenses audio algorithm IP for use in many other fields including gaming audio and iPhone application development.

Native Instruments
Native Instruments is a leading manufacturer of software and hardware for computer-based music production and performance. Native Instruments products combine outstanding sound quality with far-reaching sonic possibilities, aesthetic interface design with high usability, and comprehensive functionality with an uncompromising attention to detail.

Today, Native Instruments offers an extensive hardware and software product line that covers the whole field of digital music creation, including REAKTOR, MASSIVE, KONTAKT, BATTERY, and MASCHINE. Native Instruments is also spearheading the digital DJ revolution with its TRAKTOR product range. Native Instruments sees itself as a part of a vibrant international music scene, and is in constant communication with artists whose feedback is integrated into the conception and continuous improvement of the products.

Playground Sessions by Quincy Jones

Playground Sessions is a revolutionary new software platform that teaches you how to play the piano using popular songs you know and love. Perfect for all levels, Playground has hours of interactive video tutorials starring music phenomenon David Sides teaching songs and music theory. You’ll learn to read notation through “Apologize”, find your way around the keyboard with “Hey Soul Sister”, and master rhythm with “Because of You”, all with instant on-screen feedback, bringing the best part of private lessons to your own home.

Co-created with music legend Quincy Jones, Playground gives you the freedom to learn the way you learn best. You’ll be in complete control of your learning.


Throughout the years, PreSonus has developed innovative professional and affordable tools to the music creation industry with the purpose of enhancing the music creation and production process. The signature product developed by Presonus is Studio One, which is an integrated approach to recording music, from tracking to mixing to mastering and distribution. It’s a creative environment built for intuitive use, speed, and efficiency–and yet it’s robust enough for the most complex productions.

The following are other award-winning product innovations by Presonus: DigiMax (2000) – The first 8-channel microphone preamplifier with ADAT output.; FireStation (2002) – One of the first FireWire multi-channel computer recording systems; Central Station (2004) – First monitor controller with talkback; FirePod (2004) – First FireWire recording system with 8 microphone preamplifiers; INSPIRE 1394 (2005) – First daisy-chainable, compact FireWire recording system; FireStudio (2006) – First FireWire recording system with integrated remote control for surround and stereo capable speaker switching and communications.


Formed in 1994, Propellerhead Software is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world's most innovative music software applications, interfaces and technology standards.

Musicians, producers and the media have praised Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of superior quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software.

Today, Propellerhead's products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making.


Rob Papen

Rob Papen virtual synthesizers define the cutting edge of contemporary music production: powerful instruments and plug-ins that bring together innovative design, uncompromising sound quality, and musical, production-grade presets to make your tracks shine.

Try out one of our demos today and discover why owners call their Rob Papen
synthesizers and plug-ins "Inspiration Soundware".


SONiVOX designs, develops and markets music software technologies, products and applications for desktop and mobile consumer devices. Founded in 1993 by industry veteran Jennifer Hruska, SONiVOX has delivered superior music creation and entertainment experiences on hundreds of millions of consumer devices, including Mac and PC computers, music synthesizers, cell phones, games, toys and more. SONiVOX products are sold worldwide by Guitar Center and other US and International dealers, as well as direct via the Company's website and direct to OEM clients.

SONiVOX current main areas of development include a retail line of Premium Virtual Instruments for musicians, composers and producers, and its Embedded Audio System, a full featured audio synthesis solution for mobile applications and devices such as iPhones/iPads, Android devices and other embedded architectures.


Sonnox Ltd. is the leading designer of innovative and high quality audio processing plug-ins for professional audio engineers. The Oxford Plug-ins are used in an extraordinary range of applications including mixing for music production, live sound, broadcast, TV & feature film audio post production, and even scientific and forensics projects. The Sonnox design team can trace its heritage back to the development of the legendary Oxford OXF-R3 recording console, which was quickly adopted by major recording studios worldwide. With the music production process shifting to digital workstations, the OXF-R3 inspired a series of unique software developments resulting in the Oxford EQ and Dynamics plug-ins being created from the console's algorithms. The expanding family of Oxford Plug-ins quickly acquired a reputation for excellence among leading engineers worldwide; a reputation that was earned through a no-compromise attitude to audio performance and a desire to push the boundaries in intuitive and novel user interfaces.

The Sonnox design team has forged a select group of powerful plug-in tools, many of which are award-winning. These include: The SuprEsser, a highly efficient de-esser and dynamic EQ; The Restore Suite for sophisticated audio restoration; and most recently, the revolutionary Fraunhofer Pro-Codec, a real-time plug-in for auditioning and encoding audio to multiple formats including iTunes.


Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production.

Sound Forge, ACID, and Vegas software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts.

© 2003-2014 Sony Creative Software Inc. All Rights Reserved.

For over 30 years Solid State Logic has been at the leading edge of pro audio technology development. Devotion to excellence, technological innovation and a deep understanding of the needs of users has enabled SSL to design and manufacture a wealth of ground breaking products that enable engineers and producers to work faster and sound better. The legacy continues with a current product portfolio that offers benchmark audio quality and streamlined workflow solutions for everyone from the project studio producer to large scale commercial recording facilities. www.solidstatelogic.com
Steinberg has been providing award-winning music and media production tools to music, game, and film professionals since 1984. Today, Steinberg is one of the world's largest manufacturers of audio software and hardware, with more than 1.5 million users worldwide using Cubase, Nuendo, Wavelab, and Halion.

The Steinberg range of products is used in all aspects of modern digital audio processing. These products form the backbone of facilities specializing in music composition and production, mastering, restoration, broadcast, sound design, audio post for the film industry among many others.

Sugar Bytes
Sugar Bytes was founded to produce and provide better tools for everyone in music. As a result they develop audio software that is easier to use and more creative than everything that's out there. Their products can perform more with fewer buttons and have more features with fewer instructions.
Sugar Bytes Tools save you time and money while they provide you with more creative freedom. Their products both sound good and look good. They are also more fun and inspiring.

UVI is an award-winning producer of sounds and software for audio production. UVI strives to develop innovative, engaging and inspiring products that support and advance the craft of today's musicians, audio professionals and enthusiasts.

Over the past two decades UVI has released an extensive catalog of sound libraries and applications, winning numerous industry awards and accolades. As a key technology partner, UVI has worked with companies such as MOTU and Spectrasonics to enable groundbreaking software instruments with the industry leading UVI Engine™.


Liquid Rhythm. Make Beats. Have Fun.

Liquid Rhythm is a wildly innovative beat generator, sequencer, and software MIDI controller that gives you instant access to quadrillions of rhythmic patterns. Produce and experiment with beats using a comprehensive suite of MIDI effects. Paint complex drum patterns with note clusters and see relationships between notes with a new representation of music.

Use Liquid Rhythm as a genetically modified Ableton Live 9 Clip Editor through the Max For Live bridge, run in StandAlone mode, or as a VST/AU/RTAS plug-in.

About WaveDNA

WaveDNA is a Toronto-based music software development company with the goal of designing and building the next generation of innovative virtual instruments. Founded in 2010 by CEO Douglas Mummenhoff and Vice President / Lead Inventor David Beckford, the company operates with a vision to create virtual instruments that dramatically streamline the composition process for beat-makers, producers, composers, DJ's and song-writers.


ZapZorn creates composing tools for and powered by Native Instruments Kontakt Player that will set you apart from all the other performers and composers who are still using the same old tools. Our brand focuses on unique, simple and useful concepts for the composing community.


Located in Hannover, Germany, Zynaptiq creates technology and applications for processing, analyzing, categorizing and generating audio-visual data.

We utilize state-of-the-art artificial intelligence and signal processing techniques, and draw on a combined 40-year background in professional software development and audio production.

Zynaptiq was founded by Denis H. Goekdag (CEO) and Stephan M. Bernsee (CTO) in 2011.

Electronic Musician
Electronic Musician is a monthly magazine featuring articles on synthesizers, music production and electronic musicians. It is not merely a recording magazine as it covers all aspects of music production—performance, recording and technology, from studio to stage.

With in-depth coverage on today’s most influential music makers, reviews and analysis of the latest music technology and hands-on production techniques, the new Electronic Musician delivers editorial quality and audience reach like no other media brand does.

Guitar Center
Guitar Center is home to the world's largest selection of popular guitars, basses, amplifiers, keyboards, workstations, drums, percussion, PA systems, DJ equipment, stage lighting, recording software, studio gear and more. Backed by over 240 stores across the country, GuitarCenter.com offers the fastest, easiest way to find all the gear you need in one place. And, while many popular instruments are available for same-day pickup at a store near you, we also offer free shipping on thousands of items to the Guitar Center location of your choice. Because of our incredible buying power and strong relationships with all the top instrument brands, you're sure to find all the best gear at the guaranteed lowest price. From the Gibson Les Paul to the Fender Stratocaster, we've got you covered. Plus, our knowledgeable team of experienced musicians will help you find just the right musical instrument for your band, ensemble, or music venue. Whether you're just getting started making music, or you're an experienced professional, we've got the gear that'll help make the sounds in your head a reality.
Grammy Producers & Engineers Wing
The Producers & Engineers Wing is comprised of more than 5,500 producers, engineers, remixers, manufacturers, technologists, and other related music recording industry professionals; when you join The Recording Academy in the category of producer or engineer, you also become a member of the P&E Wing. As a national membership initiative of The Recording Academy, the Wing provides a vehicle to reach a specific constituency, to craft advocacy positions, and to better address the daily concerns of these individuals.

This organized voice for the creative and technical recording community uses its nationwide network of experts to address critical issues affecting the art and craft of recorded music. Among these issues are: the development and adoption of new technologies; recommendations for best practices in recording, master delivery, archiving and preservation; and support for both music education and education in the recording arts.

Keyboard Magazine

For more than 35 years, Keyboard has forged a legacy of leadership in providing technical know-how to keyboard players, composers, and producers. From lessons penned by music's brightest stars, to hands-on workshops that help players master the latest tools, to the most heavily-cited equipment reviews in the business, Keyboard is a place to learn which notes to play and which knobs to turn—empowering musicians of all styles and skill levels to use music technology the way they want to.

Music Connection magazine
Since 1977, Music Connection Magazine is a monthly music trade publication catering to musicians, industry pro’s, and support services. Music Connection exists to serve artists and music people in order to offer connections to the unconnected and to provide exclusive information that can help its readers stay informed of the latest industry news and developments.

From its unique vantage point, Music Connection magazine sets its sights on every aspect of the business. Whether offering music biz survival tips or exploring the factors contributing to breakthrough success, Music Connection examines and defines the realities of music making. Founded on the principle of bridging the gap between “the street and the elite,” Music Connection has built a solid following of active readers by delivering a broad range of content for the songwriter, publisher, producer, studio manager, agent, attorney, publicist, label executive and, of course, the professional and semi-pro musician.

SAE Institute
SAE Institute LA is located on 6565 Sunset Blvd. in the heart of Hollywood.
SAE LA gives students unparalleled access to hundreds of professional studios within walking and driving distance. At SAE, students have almost unlimited individual access to various studios with consoles from NEVE, SSL, Toft, Mackie, Yamaha, and a 32 channel Avid ICON D-Controller. SAE LA is one of 50 campuses worldwide that educate students for careers in the recording, audio, live sound, and post production industries.
An Irish music and technology startup, WholeWorldBand is a team of skilled and creative individuals who have come together to launch an innovative and exciting project. WholeWorldBand is an innovative music platform and mobile app that combines audio and video to create a global recording studio in the cloud.

SAE Institute - Los Angeles
6565 Sunset Blvd., Suite 100
Los Angeles, CA 90028

Tel. (323) 466-6323
Fax. (323) 466-6321

Saturday, June 14, 2014
11:00 am – 7:00 pm

Doors Open: 10:30am

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IMSTA FESTA is proud to host another exciting panel series featuring by professional industry leaders and their fresh perspectives on music production. We are bringing together the best minds, innovators and companies in the business of music and audio for this 1-day networking event.


12:00PM | Keynote Address

Keynote address will feature a candid and inspirational discussion with GRAMMY® nominated Producer, Engineer and Songwriter Harvey Mason Jr.  The discussion will be led by Maureen Droney, Sr. Executive Director, The Recording Academy Producers & Engineers Wing.



1:00PM | Super Panel

Recording Engineer Legends share their secrets of success in and out of the studio.



Sponsored By:

2:00PM | Scoring the Gig

Doing music for picture has become the goal for many musicians and producers alike. But how do you get from here to there? And where is there? Our goal is to put together the pieces of this puzzle and shed some light on this complex arena.



Sponsored By:

3:00PM | Lost in Translation

Lost In Translation, the acclaimed audio format comparison presentation by producer/engineer Andrew Scheps, is a unique and playful demonstration that explores today’s multiple music delivery formats using a visual component t easily understood by a consumer audience. Scheps has engineered and mixed for some of the biggest acts in the business including Adele, Metallica, Red Hot Chili Peppers, Linkin Park, Green Day and U2.  He is a two-time GRAMMY Award-winner for his work on the Red Hot Chili Peppers'Stadium Arcadium and Adele's 21, and was named the 2012 International Engineer of the Year by the UK’s Music Producers Guild. During Lost in Translation, the audience will experience the auditory differences of master recordings played back in various formats from lossless and CD to MP3, AAC and online streaming models. Learn more about the types of audio you are listening to and why it is important to support higher resolution audio formats.


Sponsored By:

4:00PM | Commercial Music

Quick, write a piece of music that is 30 seconds long, covers three different emotions and tells the story of the brand without a single word? Music for marketing is it’s own art form, and this panel will allow you to learn from the people who do it, as well as those who place it.



Sponsored By:

5:00PM | The Future of Music Software

An analysis of trends in music software past present and future.



Sponsored By:

6:00PM | Anatomy of a Mix

A full mix broken down into each individual element live.



Sponsored By:

(416) 789-6849


Paul: p.fattahi@imsta.org
Nadia: n.adam@imsta.org




IMSTA would like to recruit volunteers that are responsible, enthusiastic and eager. You will assist IMSTA staff with handling important and necessary tasks.

Please email Nadia Adam or phone 416-789-6850 with inquiries.